ROLE: NATIONAL CAMPAIGNS MANAGER
REPORTING TO: Director of Development
BACKGROUND AND CONTEXT
The Mater Foundation (MF) is focused on raising funds to fulfil our
mission to harness our supporters? kindness and generosity and work
together with our partners to continuously transform and improve
patient care at The Mater Misericordiae University Hospital. We will
ensure that the Mater Hospital is at the forefront of research and
innovation and is a leader in healthcare in Ireland.
There has never been a more exciting time to join the Mater Foundation
as we have just completed a comprehensive strategic review. The
organisation now has a 5-year roadmap to harness our success and
implement this ambitious strategy for greater impact to support the
hospital in the best possible way, whether that?s through patient
support, vital research, medical equipment or redevelopment. Being
embedded in the hospital highlights our cause, and we see first-hand
the impact our work has.
This strategy has been fully endorsed by an extremely committed board
of directors who have fully supported the need for investment to drive
future growth.
ROLE PURPOSE/ SUMMARY
Reporting to the Director of Development, this role is a key role
within the fundraising function and will be responsible for leading
out on the organisation?s existing campaigns and community events.
The National Campaigns Manager will also be responsible for developing
and implementing new and innovative fundraising campaigns in order to
drive income growth and advance patient care in the hospital.
The successful candidate will work closely with the Director of
Development, the Digital Marketing Manager, the Communications and
Marketing Officer and the wider fundraising and donor care team to
ensure all messaging and marketing collateral is unified and on brand.
The National Campaigns Manager currently has 2 direct reports.
PRINCIPAL DUTIES AND RESPONSIBILITIES
THE NATIONAL CAMPAIGNS MANAGER WILL:
* Project manage all fundraising campaigns to ensure that all
existing and new supporter opportunities are developed, nurtured and
maximised.
* Research, scope and implement new innovative campaigns and events
to grow income and advance patient care in the hospital.
* Look for ways to inflate the Mater Foundation?s successful
digital challenges with offline traditional fundraising methods.
* Manage and track expenditure budget effectively.
* Manage and track set income targets and KPI?s and be willing to
adapt strategy if needed.
* Contract and manage external agencies and suppliers to ensure
projects meet agreed objectives, ensuring cost effectiveness.
* Work with agencies, printers and fulfilment houses on campaign
briefs, creative concepts, copy and artwork.
* Complete an in-depth post campaign analysis of all campaigns,
events and community initiatives in order to learn, grow and improve
all systems, processes and ROI.
* Manage development of creative content, along with Communications
and Marketing Executive, that will engage, acquire and retain
supporters.
* Build meaningful relationships with current supporters, patients,
families and the Mater Foundation?s wider network of stakeholders in
order to report on impact.
* Ensure adequate supplies of campaign materials; packs, t-shirts
etc are sourced and delivered in a timely fashion.
* Ensure CRM is updated in line with best practice and all supporter
details are captured accurately and with adequate consents.
* Work closely with CRM Manager to develop supporter journeys and
content workflows for key campaign and event audiences.
* Support the Director of Development by supplying timely and
accurate reports at key campaign stages and timelines.
* Work closely with the Donor Care and Operations Team to ensure
excellent supporter care is in place to achieve optimum supporter
retention.
* Work closely with the Director of Development to ensure that
appropriate policies and procedures are in place to manage all public
fundraising initiatives and ensure compliance with best practice and
regulatory requirements.
* Keep fully abreast of developments in fundraising and the
activities of other charitable organisations to identify market gaps
and new opportunities.
QUALIFICATIONS AND EXPERIENCE
ESSENTIAL EXPERIENCE & QUALIFICATIONS:
* A recognised third level qualification in a relevant field.
* 3+ years track record of success in similar role within a
fundraising environment preferably.
ESSENTIAL SKILLS, KNOWLEDGE AND ABILITIES:
* Good understanding of the charity sector and the codes of best
practice in fundraising and governance in Ireland.
* Outstanding written and oral communications skills, with an
ability to communicate to different target audiences.
* Excellent interpersonal, networking and influencing abilities.
* Strong project management, people management, organizational and
planning skills. Experience in Digital Marketing a direct advantage.
* Excellent analytical and commercial skills to identify and target
new opportunities.
* Strong IT skills including MS Office; CRM management (Raisers Edge
experience an advantage); website & social media management.
PERSON SPECIFICATION
* A confident personality, with a can-do attitude.
* Self-motivated, approachable, innovative, and enthusiastic.
* Strong relationship management and interpersonal skills and the
ability to work well within a team.
* Must be a self-starter with high levels of drive and resilience.
* Must have a flexible approach and a commitment to solution-based
working.
* Excellent networking skills.
* Demonstrates a commitment to continuous improvement.
* Flexible approach to working ? on occasion there may be a need
to work outside of your core hours.
* Excited to work in a fast-paced creative environment with a
commitment to the work of the Mater Foundation.
TERMS
* Full-time
* Agile Working Policy (remote working as agreed with line manager)
* 6 months probationary period.
* **Apply on the website** days annual leave & 2 gifted days &
public holidays
* **Apply on the website** hours per week
* Pension entitlement after probationary period
* Access to Employee Assistance Programme
* Bike to work scheme
TO APPLY
Please send a cover letter (maximum one page) outlining how your
motivation, experience and skills fit the role and an up-to-date CV to
**Apply on the website** . Please insert NATIONAL CAMPAIGNS MANAGER in
the subject line. Only those selected for interview will be contacted.
For informal enquiries please contact **Apply on the website**
CLOSING DATE: 5pm Friday **Apply on the website**th December **Apply
on the website**.
We need : English (Good)
Type: Permanent
Payment:
Category: Health
